Photographs are used to introduce the main communication subject: a product, an application…
Except when the color is indispensable for the comprehension of the message, the chosen images have to be in black & white. A pic can not represent two or more subjects simultaneously: it’s important to understand only one message.
The products are always represent in 3D rendering. The product images must be in color, in order to keep the materials recognizable.
The 3D rendering have to represent the quality of the materials with sufficient faith: colors, texture, brightness etc. The pictures have to represent a perfectly cleaned and flawless product.
